On Thursday, February 26th the ICX.ca website will be re-launched, introducing new graphics, new simple search options, and interactive mapping. Consumers can access the site by putting www.ICX.ca in their web browser, or by selecting the Commercial Listings option on the front page of the REALTOR.ca website. According to Comscore, an independent internet monitoring company, there were 172,000 unique visitors to the existing ICX.ca website in January 2009, compared to 115,000 unique visitors in January 2008.
On the new version of ICX.ca, the listing pages used to display specific property or listing information have been re-designed for more effective presentation of details, including photographs. Third party advertising currently on the ICX.ca site will also disappear, to be replaced with ad elements from the commercial REALTOR® component of the National Ad Campaign. The new site makes it clear the information is presented as a service by REALTORS® across Canada.
The major functionality change will be the introduction of interactive mapping, using the same Virtual Earth technology from Microsoft currently used on REALTOR.ca. This means visitors to the site can search by either text or the interactive mapping.