Social Media Marketer Extraordinaire?

Silas Salesperson is a social media guru to his friends and colleagues.  Silas knew right from the very beginning that social media was going to be the best thing that happened to real estate marketing since the Multiple Listing Service®.   He was marketing his properties on various social media sites long before anyone else, and he helped a few of his colleagues get the hang of it as well.

Silas had a lot of friends on one of the very popular social media sites, many of whom were prospective clients.  He liked to keep his page interesting and up to date with properties he had listed.   One day, Silas hit on a brilliant idea – he would market his listings AND properties he knew were going to be listed in the near future.  He was in discussion with a couple of sellers and knew the listings were going to be signed soon – it was really just a matter of getting the paperwork done.  He titled these postings as “Coming Soon”.  It was a great addition to his social media page and his marketing plan.

Or was it?