Ethics Corner — How much do you know about CREA trademarks?
(And yes, you should know about CREA trademarks!)
The Canadian Real Estate Association owns the trademarks for the Multiple Listing Service®, MLS® and REALTOR®. These trademarks have value to CREA, and they also have value to all CREA members because they denote special services and standing.
Every REALTOR® should know how to use the terms MLS®, Multiple Listing Service® and REALTOR® correctly. There is a wealth of information about CREA trademarks on the CREA page in REALTOR Link® – just look under Resources and Compliance > Trademarks and Logos > Trademark Resources.
In the meantime, here’s a short video explaining how to use the MLS® trademark correctly: